OUR MISSION
TO CHANGE THE WAY THE WORLD LOOKS AT FOOD AND THEIR BODIES.
PFC3 is a lifestyle approach that encompasses blood sugar balance, nutrition, and wellness,
alongside the science of behavioral change and a sustainable lifestyle.
WHAT IS PFC3?
The Simple, Science-Backed Method Behind Every Transformation.
PFC3 stands for Protein, Fat, and Carbohydrates every three hours. But it’s far more than a way of eating. It’s a complete framework that stabilizes blood sugar, drives consistent behavior change, and has helped millions finally live strong, fueled, and free.
The PFC3 Method Is Built on Three Pillars
Pillar 1: Blood Sugar Stabilization
Balancing blood sugar is the foundation for cravings, weight control, metabolism, anxiety, energy, sleep, and overall health. We like to say it’s the body’s “love language,” but it goes far beyond pairing proteins, fats, and carbs.
Blood sugar balance also depends on sleep, stress, hydration, movement, and the daily rhythms that influence how clients show up for their health. When you teach clients how to stabilize their blood sugar consistently, everything changes.
The best part is that the PFC3 philosophy integrates lifestyle shifts just 1 percent at a time, making the transformation not only achievable but sustainable for every client you coach.
Pillar 2: Behavioral Science
Most people don’t struggle because they lack information. These days, information is everywhere. What they struggle with is implementation — showing up with consistency because their habits, systems, and understanding of why they behave the way they do haven’t been rewired.
Whether someone is working toward personal goals, partnering with a coach, or part of a larger organization, PFC3 teaches the “why” behind human behavior so people can create patterns that actually stick. This is how stress decreases, energy improves, performance rises, and long-term results finally become possible.
Pillar 3: Belief Systems & Mindset
Even with the best nutritional approach in the world, nothing sticks if someone is trapped in the mindsets that have kept them from showing up for themselves. Our thoughts shape our beliefs, and our beliefs dictate our actions. When those internal narratives are misaligned, even the strongest intentions fall apart.
PFC3 helps people rewrite those stories so their identity, confidence, and self-talk begin to support the choices they want to make. When the inside shifts, consistent, healthy action finally becomes possible.
MEET THE TEAM BEHIND PFC3
MORE THAN 30 YEARS AS A...
TRUSTED GLOBAL LEADER IN
FITNESS, MINDSET, BEHAVIORAL CHANGE, & LIFESTYLE
Over the last 3 decades, we have coached millions of people, educated more than 50,000 professionals, and consulted with some of the biggest brands, companies and organizations.
OUR PROVEN BLUEPRINT FOR LONG-TERM SUCCESS
BODY, MIND, & LIFESTYLE
This framework was developed from thousands of consultations, realizing health-minded people crave the tools to bridge the gap between vision, action, and profit.
With their forces combined, Mark Macdonald and Carrie Lupoli have cracked the code to the Formula for Food Freedom - a complete blueprint for winning with your health that is rooted in the science of blood sugar balance, empowered by a robust education and support system, and entered on a daily immersion into Body-Mind-Lifestyle at 1% progress a day.
WHAT MAKES
US DIFFERENT
START WITH THESE THREE QUESTIONS
Most nutrition and wellness programs fall short because they overlook the essential things that actually create long-term results. These three questions reveal whether a method truly supports metabolic health, sustainable habits, and real human behavior — the foundations every health pro, organization, and individual needs.
If the answer to ANY of these questions is “no,” the approach won’t work long-term.
This is why PFC3 is different.
This is why PFC3 works.
And this is why our coaches and partners deliver results that last.
PFC3 is the only method that answers YES to all three.
Our Flagship Coaching Programs
Designed for clients. Delivered by certified PFC3 coaches.
These are the core programs that help individuals build lasting health from the inside out. Each one blends blood sugar stabilization, behavioral science, and belief-system work to create sustainable results.
To participate in either program, you’ll work directly with a certified PFC3 coach who will guide you every step of the way.
WORK WITH A PFC3 COACH
DOWNLOAD OUR FREE GUIDE
Start Here: Discover the PFC3 Method
The simple, sustainable approach behind everything we teach.
Want to understand why PFC3 works and why it’s the last nutritional advice you’ll ever need? This free guide walks you through the five essential steps that help people break free from dieting and finally live with food freedom. It’s the foundation of every program our certified PFC3 coaches deliver.
THEY SAID IT BETTER THAN WE COULD
TESTIMONIALS
PFC3 has allowed me to embrace the world with a new sense of purpose!!!! I am on a sustainable lifelong journey to my optimal health now that my body is fueled to stabilize my blood sugar. Daily excruciating pain and severe inflammation is a thing of the past! More energy and Food freedom at its best.
JEN
We read labels, portion food and purposefully plan not to mention the extensive education brings awareness and sets us up for success. We have learned SO much. We have hope like no other health approach has provided. We never give up and shame ourselves to the point of throwing the towel in when we have a weak moment , we reset and look ahead 3 hours to regroup. Food freedom has freed us! The " diet" shackles have fallen off! Oh ! Did I mention my cholesterol #'s continue to drop!
KIM & JOHN
I never knew how much time I wasted obsessing about food until I didn’t have to do it anymore! Now I have time to do the things I love and fulfill my purpose (oh and losing 60 lbs in a year helps me to do all the things)!
KAREN LYNNE
PFC3 has supported me on my journey to bring down my blood pressure and sodium level without medication. In the process, I am sleeping better, feeling stronger, and learning so much about the importance of mind, body, and spirit working together for a better me! I have learned so much and as a teacher, I love to learn and know the importance of learning new things everyday. The weekly meetings help to remind me and reinforce what I am learning and striving to do everyday!
JACQUELINE
My wife and I are living our best lives, and we owe our success to PFC3 and ZIVE 7. PFC3 allowed me to lose 110 lbs. and my wife, who is a type 1 diabetic has leveled her blood sugar changing her A1C from 13.6 to 6.1. We love this lifestyle and are so grateful for it!
STEVE
BECOME A
PFC3 INSIDER
Get all the latest information and announcements about the PFC3 movement, programs, and resources!
CONNECT WITH US
LET’S GET TO KNOW EACH OTHER
